E-commerce and online mail order are booming. Many high-quality items of clothing are also making their way to the buyer here. Mail order companies want to ensure that the fine items reach the customer undamaged.

This requires packaging that ensures the necessary protection. Likewise, such packaging should be as sustainable as possible. This article explains why folding carton packaging is increasingly in demand in this segment.

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What does packaging for delicate garments have to do?

The purpose of use is clearly defined: High-quality packaging protects during shipping. This is not only about ensuring that the clothing remains undamaged. It should also provide rudimentary protection against moisture, at least for a certain period of time, and protection against severe creasing.

People who order clothes on the Internet expect to receive new goods. New clothing has a certain look and feel when the packaging box is opened. It is not dirty, not excessively wrinkled, and not otherwise out of shape. High-quality packaging solutions for clothing shipping protect even delicate fabrics such as silk or wool.


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Sensitive garments must be protected from external influences, soiling and creasing during shipping. This requires high-quality packaging.


What are the packaging options for delicate garments?

Cardboard boxes and shipping bags are the most common. Sturdy folding boxes have many advantages over shipping in bags. Among other things, cardboard boxes offer the following advantages when shipping delicate items of clothing

    • a stable frame and dimension that prevents excessive wrinkling and crushing of clothes.
    • excellent protection against external influences such as pollution.
    • enough space to comfortably accommodate multiple garments.
    • the possibility of inserting additional protective papers such as tissue paper.
Graphic: What is tissue paper made of

In terms of materials, folding cartons score highly for sustainability and environmental compatibility. Shipping bags are regularly made of plastic films. These can be recycled just like cardboard boxes. However, they do not yet come predominantly from recycled packaging.

Here, the box made of cardboard is convincing, which has already been predominantly produced from waste paper. Even if it was produced from virgin fiber paper, it is - in contrast to plastic - very reliably assigned to the waste paper recycling to waste paper recycling. Waste paper recycling is better established in terms of process technology than plastic recycling.

Folding boxes as packaging - what are the options?

The choice of possible folding boxes is wide. They are available in a wide variety of sizes and dimensions. Mostly, the choice for high-quality garments falls on single-wall cardboard boxes for quality reasons. These are either white, brown or printed with the seller's own design.

Most shippers consider the product - the noble garment - and the packaging as a unit. Therefore, the choice of folding box is not only based on the functionality of the packaging.

Rather, the advertising message is also transported here and the brand is placed in the foreground.

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High quality clothing packaging design

In terms of a holistic product statement of packaging and garment, many shippers attach importance to individual printing on the packaging. For this purpose, high-quality cardboard qualities are chosen which can be designed due to their smooth surface.

There are virtually no limits to the individual wishes of the sellers. The trend here is toward eye-catching brand messages on the folding boxes. However, it's not just the appearance that counts.

The customer should also have a special experience when he opens the box. Here, the high-quality clothing is partly again separately wrapped in tissue paper. Likewise, the contents spread as pleasant a scent as possible. Additional plastic films are used for protection when shipping garments with a somewhat lower quality level.

The importance of filling materials

We have already mentioned the possibilities of using tissue paper and other additional elements to protect the goods in transit. It is not only the protective effect that counts, but also the message to the buyer that is conveyed by such elements.

All enclosed materials must be pleasant to the touch and make a high-quality impression. Colored papers may also be used as filling material. This underlines the textures and softness of the fabrics. It crackles gently when unpacked and is visually convincing.

Corrugated board as an alternative

Knit dress in box
In addition to protection, the appearance of the packaging also plays a special role.

We often think of corrugated board as an everyday material that is only used for simple shipping boxes. This assessment underestimates the material. Corrugated board is available in a wide variety of qualities. Some are just as suitable for packaging garments.

Corrugated board is not always just brown and boring. High-quality white and colored prints are also possible with corrugated board. In addition, the material offers high flexibility with the desired strength and stiffness. Corrugated board can be water-repellent and extremely tear-resistant.

When it comes to sustainability, corrugated board is second to none: In most cases, the waste paper ratio for corrugated board is over 80 percent. Inlays and intermediate papers can also be designed from corrugated board as interlayers.

Many shipping companies - even in the upscale quality segment - use corrugated cardboard shipping materials for packaging garments.

Protection also for storage in basements?

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Can the shipping cartons and folding boxes be repurposed for high-quality clothing and reused later? There are many possibilities here.

Not always every box of this type will be suitable for prolonged storage of clothes in the basement. Here it depends on the particular resistance and cardboard material. But cardboard boxes of this type can serve, for example, in the closet for storage, or in the hallway to hold items.

Often cartons for garments have a noble design, which also convinces during further use. Who wants to score with one or the other brand name, is also happy with the packaging carton. More and more producers and brand manufacturers of garments discover this possibility to give the brand even further validity.

For possible further use, the advantage of a cardboard box over a packaging bag also becomes apparent: the foil bags are often simply torn open and are then defective. They are not suitable to be reused because the material is not resistant enough.

There are many ways to continue using the folding boxes, which originally served as packaging, for some time afterwards.

Conclusion: cardboard folding boxes cut a fine figure when shipping garments

The carton is king - this also applies to the transport of valuable garments. The higher the quality of the garments, the higher the quality of the packaging. Folding cartons offer many advantages for protecting clothing in transit.

They also have a decisive advantage over alternative packaging solutions such as shipping bags: the shopping experience is a special one with these boxes. The clothing can be inserted folded attractively and does not arrive crushed at the recipient.

Additional elements such as tissue paper or paper bags printed with the brand almost give customers the feeling that they have shopped in a store. This is what matters today in order to stand out from competitors.

As with online shopping as a whole, it's the shopping experience that counts. This can be made attractive with a folding cardboard box for shipping clothing. The feeling of opening a pleasantly scented folding box with new, fine items of clothing is what attracts many customers to order clothing.

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Folding boxes can be designed to a very high standard. Here, brand messages can also be transported via the packaging. Many of these boxes are made to such a high quality that they are also used by the customer after shipping. Packaging as part of the product is therefore an important marketing tool in the case of garments.

Folding cartons made of cardboard and/or corrugated board are also convincing from a sustainability point of view. Corrugated board is mainly made from waste paper. This is not apparent from the high-quality grades. They can also be pure white.

Folding boxes also have the advantage that they can be made in a wide variety of sizes and dimensions. When shipping clothing, it is often very important to have larger packaging that ensures the most crease-free transport possible.

As far as possible, the noble garments should not be squeezed into a tight package, which is not a beautiful sight when opened.

The folding cardboard box thus has everything it takes to bring expensive clothing to the customer safely, protected and with a convincing brand message. More and more manufacturers and sellers are discovering these packaging options.

They have the boxes lavishly printed so that the arrival of the goods at the customer's is already an experience in itself. More than almost any other product, high-quality clothing has a very emotional side that is touched by the folding box.

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Packaging and product form a unit and an emotion - they stand for a special shopping experience. That's why folding cartons are the ideal solution for garments.

 

FAQ

  1. Why do cardboard folding boxes do particularly well when transporting garments?

    The boxes provide a generous space for sending clothes. The clothes can be inserted gently and hardly crumple. Likewise, additional filler material and tissue paper can highlight the high quality of the clothing. Manufacturers can bring their brand into focus by printing on the box. Product and packaging form a unity in the brand statement and promote an outstanding shopping experience.

  2. Why can corrugated cardboard also serve as packaging for garments?

    Corrugated board is particularly flexible and can have a wide variety of shapes, sizes and qualities. The sustainable material is easy to print on if you choose the right quality.

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