Excellent chocolates deserve high-quality packaging. This usually consists of an outer packaging - the praline box - and an inlay. Alternatively, the confectionery can also be in fine praline sleeves. The package is often additionally shrink-wrapped in foil or wrapped in paper. Some packages include other decorative elements for that certain something. Would you like to learn more? You can find out more about the proper packaging of chocolates in this article.

What must a box of chocolates do?

The box of chocolates has a number of tasks that it must fulfill as perfectly as possible. Only then is it really ensured that the chocolaty treats reach the connoisseurs intact and that they are satisfied with the overall experience.

The diverse tasks show that the trappings are almost as important as the confectionery itself. For example, it underscores the value of the contents, which is especially relevant when giving gifts. 

Chocolates are small delicacies that, unlike average sweets, are real works of art. They are distinguished by their wonderful flavors and make a visual impact. All this must be protected by the packaging. be protected.

The protective function concerns various potential risks: Pressure or contact with impurities, moisture, UV light and food pests jeopardize the quality of the pralinés. A high-quality box reliably keeps out these threats and additionally protects against drying out.

Praline packaging often consists of a folding box with an inlay inside. The latter serves to separate the individual chocolates and also ensures optimum fixation. An inlay therefore provides additional protection and supports the presentation.

Manufacturers pay special attention to presentation, because chocolates have always stood for exquisite quality, which must also be reflected in the packaging. Only then is the product credible.

With a well thought-out design, it is possible for the packaging to still function as advertising even in retail. The tasks therefore also include attracting attention and generating emotions.

In addition, each praline is often presented individually on the back of the box. This means that the packaging also serves to provide information and communication. Some information on the box is even mandatory in the EU and must not be omitted under any circumstances.

Other tasks are of a more practical nature. In the best case, the box of chocolates is such that it can be easily recycled, transported and stored. In many cases, it is therefore angular, uniformly shaped and made of sturdy cardboard.

These properties also help when stacking in the warehouse or in the retail display. For logistics, low packaging weight and high stability also play a role.

The box of chocolates has many important tasks: Among other things, it protects the contents, informs the customer and promotes itself.

The folding box - what options are suitable?

In most cases, praline manufacturers package their creations in folding boxes. They can choose from many different options for the design. We would like to introduce you to the most popular ones here. It makes sense to consciously choose the box and thoughtfully adapt it to the brand and the product. Fortunately, there are numerous ways to customize the packaging. Thus, it is easy to exude that certain something.

The most common type of folding box for chocolates and confectionery is the square box with a removable lid. This variant is comparatively inexpensive and simple. Those who like it more noble and valuable may prefer to choose a folding box with a hinged lid.

In this case, both parts are firmly connected to each other. The hinged lid can have a tab for insertion or a magnetic closure, via which the box can be closed again. Many boxes of chocolates also include several tiers. This is usually achieved via the inlay and soft cushion pads. However, the structure can also be part of the box itself.

Besides these two options can be found some unusual shapes. The pouch box is visually reminiscent of a pouch, but is made of cardboard. This gives the look a modern touch. With a pillow box is similar, but it is more suitable for the more robust chocolates.

Sliding boxes are more playful, allowing connoisseurs to pull out individual drawers full of chocolates from the box. Particularly decorative individual pieces, on the other hand, can be packaged well in a display box.

In addition to a discreetly designed cardboard box, this includes large viewing windows, with which the work of art can be viewed from all sides. In general, viewing windows are very popular for pralines. These can also be found on other folding boxes.

If you want to distribute chocolates, you will find an overwhelming choice of sizes and shapes in the boxes. The smallest boxes only have room for a single praline, but upwards the size is relatively open. There are countless shapes available. The typical shape of a box of chocolates is square.

However, round, oval and rod-shaped variants are also available. Even special shapes such as hearts, triangles or handbags can be implemented. Some packs even come with a small carrying handle or are embossed with a logo, a personal message or the product name.

It does not always have to be a cardboard box

A common material for praline folding boxes is cardboard. In addition to plain natural cardboard , you'll find alternatives made from chromo board, kraft paper, transparent or opaque plastic, and many other materials. Many of these materials are intended for single use only.

Durable boxes are more likely to be made of metal or wood. In addition, there are boxes of chocolates trimmed with velvet or fabric. After enjoying the delicious contents, they can be kept as mementos or reused for other tasks.

The advantage of such high-quality packaging solutions is that they further increase the value of the product and are rarely disposed of. Quite a few boxes of chocolates were later converted into pen or postcard boxes.

So, on the one hand, they increase the likelihood that the consumer will remember the chocolates and buy them again. On the other hand, the boxes are also significantly more expensive, which means that they do not generate such high sales.

The inlay - Individually matched to the chocolates

The inlay is the inner packaging of a box of chocolates. It is also called a pedestal, nest, blister or insert. The inlay is indispensable for many chocolates, because it helps to maintain the integrity of the delicacies.

It is very important for producers that each individual praline reaches the customer without pressure marks, scratches or holes. However, with differently shaped chocolates in a single box, often only inlays provide sufficient protection.

The insert must be adapted exactly to the size and shape of the chocolates in order to avoid damage due to slipping. The manufacturer of the chocolates should therefore leave nothing to chance in this respect and, if necessary, even have special blisters made for their own product instead of resorting to standard solutions.

By the way, chocolates can also be packaged without an inlay, for example if each chocolate is robust and individually wrapped in paper. However, the probability of unwanted damage is very high without any inner packaging at all.

Other possible elements of a chocolate packaging

A box of chocolates can include other elements. For example, the airy pillow pads serve as a cushion. They are placed over the chocolates to protect them from pressure from the lid. There are also sheets and foils for covering the individual layers of chocolates, which make the enjoyment experience that little bit more beautiful. The outer box should also be well thought out. With bows, tags and stickers it gets more character.

In addition, the box of chocolates can be additionally wrapped in foil or paper to show that the contents are still unopened. A seal is also suitable for this purpose. It underlines the quality of the product and radiates trustworthiness.

Marketing - The design of the box of chocolates

A box of chocolates is actually an attractive decorative element itself, so it is in no way inferior to the confectionery.

In many households decorative boxes can be found in showcases or cabinets, which are too good to dispose of. Therefore, the design should be done professionally, so as not to disappoint customers. Fortunately, when it comes to design, many ideas can be implemented that will quickly find their fans. These include great graphics and fantastic effects - such as a metallic sheen, reflective surface or glitter.

Leave nothing to chance and hire a professional for the visual design of the chocolate box if you want to market chocolates yourself. If you prefer to do it yourself, use PC programs that you can find on the Internet. They can be a great help in designing the packaging.

Conclusion: boxes of chocolates must be perfect from the outside and inside

Chocolates are great products, so the box must also be convincing. Fortunately, they come in every conceivable design - from elegant to playful to fancy. Even retro and futuristic designs can be discovered on the chocolates shelf.

With a good choice of packaging, enjoyment becomes a sensual experience all around. First-class features therefore include velvety cartons, crackling blisters and a pleasant fragrance that wafts towards the connoisseur when first opened.

FAQ

1. What are the options for checking the contents of the box of chocolates for completeness and integrity?

   In many companies there are visual inspections by trained production assistants. For regular and large production volumes, a programmable image analysis tool is a good choice instead.