In addition to a high-quality product, the packaging also plays a major role in the goal of reaching many customers and generating high sales. Your chosen packaging design should arouse curiosity about the content and catch the eye at first glance - and that doesn't just apply to a stylish presentation in the retail store.

When you present your products on your website or in an online store, the chosen design becomes even more important.

In addition to a wealth of other products in the store, the packaging should be a real eye-catcher. And all this with a sustainable or ecological intention.

Our article shows you how important a modern packaging design is for the presentation of your online products. We also explain how you can score with a sustainable design of the packaging and what role corrugated board plays here.

Basic: What does product presentation mean?

Product presentations are all measures with which you present your products to old and new customers. The goal of the presentation is customer acquisition, so you should always incorporate aspects of advertising and marketing. You should not create false expectations.

The ideal form of presentation puts your products in an attractive light and ensures a coherent overall image. This is especially true for the selection of the packaging design. The style and design of the packaging should match the content in order to leave a professional and competent impression on your customers.

Essential aspects of a good product presentation are:

• The way it is presented is unique and can be associated with your brand.
• Your chosen product presentation catches the eye.
• The approach you choose matches the preferences and desires of your target audience.
• In the case of packaging for presentation, the exterior and interior form a single unit.

To achieve this, it is helpful to work with an experienced web or advertising agency. For sustainable product presentation, it is important to choose manufacturers that follow your conscious approach to production.

Want to read more about sustainability in the packaging industry? In our blog you will find a lot of interesting information on the topic.

In which industries does product presentation play a major role?

In principle, a professional product presentation is of interest to manufacturers in all industries. Two areas are particularly worth highlighting:

• You face a lot of competition with your products. Customers can quickly become overwhelmed when they have to make the ideal choice from a large number of supposedly identical products. The right form of presentation increases the chance that you will catch the eye of an undecided customer.
• You sell your items mainly over the internet. Here, a customer can not directly take the item in hand, for more information you have to read texts or contact a support. With the right product presentation and an appealing packaging design, you set accents and stand out even on larger sales platforms like Amazon.

What makes presenting online a challenge? Products on a website have to be presented differently than in a retail store. You know this from personal experience if you regularly store in online stores. When you enter a search term, you can be overwhelmed by the abundance of items displayed.
Subconsciously, you tend to focus on items whose packaging appeals to you and which have been professionally integrated into the store.

• Your product will appear as one of many in an online search.
• The displayed images of your products are very small at first.
• Mobile customers with small displays get only one or a few products shown at a time.

All of this leads to the realization: The first presentation has to be right. Especially if you follow a sustainable approach with your articles. Here, without a text, it should be clear at a single glance that you are interested in a sustainable and environmentally friendly production of your products. This can be expressed particularly well with sustainable packaging.

Your packaging design - the heart of the presentation

A professional and coherent packaging design has
a central importance for your success.

An unspectacular and eye-catching design neither promotes brand building nor lets you see what is behind the packaging. Your corporate design should definitely be found in the presentation and continue in the product itself.

It's not just the choice of colors or the image motif that can set the tone. Especially with a sustainably oriented target group, the material of the packaging can convey your message. You know this yourself as a customer: a plastic box or foil sends a different message than 100 percent recyclable packaging made of paper or cardboard.

Integrate corrugated board packaging into product presentation

Corrugated board is sustainable at first glance. Every customer recognizes the material by its striking appearance and knows that it is a purely natural and sustainable material. The fact that corrugated board is valued for its stability can already be seen from the fact that it is used for intermediate floors in larger boxes and packaging.

When designing packaging based on corrugated cardboard, you should not only think about the typical brown color of cardboard. Contemporary corrugated board suppliers color the material ecologically for you and help with individualization. This way you can be sure that your brand image and your corporate design are reflected in this special packaging.

The processing and cutting of corrugated board is also easy. If you need custom sizes for your products, you can do it easily. Regardless of format or color, the corrugated character is recognizable and shows your efforts to offer customers a sustainable solution.

Corrugated board is perfect as a sustainable packaging material in most cases. Of course, here, too, attention must be paid to ecological production.

5 tips for product presentation on the website

1. Make sure that fonts or images on the packaging are not too delicate. These details are easily lost on the website, especially if only small images are displayed in the store.
2. When embedding the image on your website, make sure that the image file is in a suitable format. It is common to include several formats with different resolutions to match the screen size from PC to cell phone.
3. If you offer several product lines, clearly differentiate them through the packaging design. In this way, you can avoid mis-purchases that are accidentally caused by a too similar design of the packaging.
4. Add a background image to your packaging that scenically expresses the style and nature of the product, and also matches the lifestyle and preferences of your target audience.
5. Next to the product image, actively point out your ecological packaging made of corrugated board. This additionally confirms the customer's impression and indirectly encourages him to choose your product.

What makes packaging design sustainable?

Sustainable packaging design combines social, ecological
and economic aspects to create positive benefits
for the environment, manufacturers and consumers.

There are three levels that you can use to score points with customers in terms of sustainability. The first level is the material. Here we have already given you a useful suggestion with a material such as corrugated board. On the second level, color and print are important. Your packaging design should be created using environmentally friendly and sustainable inks. Here, many modern print providers are picking up on the sustainable trend in packaging design.

Ultimately, you should pay attention to the general conditions in production. According to information from the Bundesverband Druck und Medien (German Printing and Media Industries Federation), the printing industry is suffering considerably from rising energy prices. The industry association is trying to take political action here and is looking for ways to ease the burden.

For you, this means generally paying attention to the type and cost of production of the printed products. This can also be done in a completely sustainable and CO2-neutral way if you choose Palamo.

Combine packaging design and web design

It is not only important to match the design of your packaging to the product. The presented designs should also form a harmonious unit with your web presence. This is especially true for color and design style. To set natural and sustainable accents in web design, you should rather work with nature motifs, landscapes or ecologically oriented marketing.

Caution: Experience is needed here to ensure that the sustainable character comes across discreetly. Ecologically oriented customers are sensitized when the "sustainability" argument is used for advertising purposes alone.

Feel free to contact us so we can exchange ideas around sustainability!

Our conclusion on product presentation online

Packaging design is still too often underestimated for a strong product presentation on the Internet. Especially in the big competition of other products in online stores, the packaging design makes the difference whether your product becomes an eye-catcher or gets lost in the crowd.

In addition to color and motif, the chosen material plays a major role in ensuring that your packaging design and the product are perceived as sustainable. Packaging materials such as corrugated cardboard are recommended for this purpose.

FAQ

1. What exactly characterizes a sustainable packaging design?
   Sustainable packaging is made from a 100 percent natural material, printed with ecological inks, and ideally produced on printing presses that run on green electricity and/or are CO2-neutral. The combination of all these factors is ideal; customers are likely to perceive natural packaging made of materials such as corrugated board as ecological and sustainable at first glance.
2. Is it expensive to switch to sustainable designs?
   If you've been relying on other packaging, now might be a good time to make the switch. Especially with a growing awareness of sustainability and eliminating excess waste through packaging, customers are more aware of green packaging. It could also be an ideal time to think about modernizing your packaging design in general.
3. How can corrugated board be optically refined as packaging?
   Corrugated board covers the entire spectrum from the classic ecological natural look to elegant coloring. For finishing, you can choose from the entire color palette with optical effects, which can be matched exactly to the colors of your corporate identity. This is particularly important so that your packaging has exactly the same look as the product itself.