Good on the outside, good on the inside - modern packaging solutions must be able to do more than "just" look good from the outside. The inside is also important. With a sustainable inlay cart on made of corrugated board, you can fix your products in the desired position. This increases safety during transport and improves the customer experience. What else is there to know about ecological corrugated board inlays?

Definition: What are corrugated inlays?

Corrugated board inlays are precisely fitting inserts inside product packaging. They are an important part of the packaging and can be made of the same or a different material as the packaging itself.

The inlay cardboard box made of corrugated cardboard fixes the presented (or transported) article and thus protects it from shocks and other external influences. Thanks to the inlay, your product always stays in the same place during transport. Inlays are often used for multi-part articles - such as cosmetics, tubes, pens or gift articles.

It makes sense to use inlays especially for fragile items. However, it should be borne in mind that these take up some space in the interior.

If you use the inlay exclusively to make a product appear larger, the customer may perceive this as a "cheat pack". It is therefore better to use precision-fit inlays. Using laser technology, it is now possible to create them with a precise cut.

Exciting information about sustainability and more, awaits you in our blog here on palamo!

 

Advantages of corrugated board inlay cartons

Depending on the product, inlay cartons can fulfill different functions. The main task is and remains the secure fixation of goods during transport. However, this does not mean that you can only use corrugated cardboard inlays for shipping goods. The practical inserts can be used just as well for the presentation of products at the point of sale.

The clear arrangement of the individual items increases the value of your product in the eyes of the customer. Basically, corrugated cardboard inlays increase the attractiveness of products and ensure a positive customer experience.

Inlays can also be used as an additional presentation surface. Depending on your preferences, you can add a logo or other imprint to them. For example, inlays with contact details, funny sayings, flashy designs and advertising messages are popular.

Another (rather subtle) function of inlays made of corrugated board can be traced back to the material itself. Corrugated cardboard is a very sustainable material, made partly from broken wood and partly from recycled cardboard. By using it, you underline the good image of your store in terms of sustainability.

What are the advantages of inlay boxes made of corrugated board?

Corrugated board is an environmentally friendly material that can be fully recycled and is made exclusively from renewable raw materials. By using packaging solutions made of corrugated cardboard, you are doing something good for the environment and the climate. In addition to the positive carbon footprint and the environmental aspect (which we will discuss in more detail below), inlay boxes made of corrugated cardboard have numerous other advantages. Here is a condensed list of the plus points of corrugated board inlays:

• Secure fixation of products in transit
• Versatile material
• Use in packaging or display
• Examples of use: Testers, medicines, electronic items, crayons, pens, jewelry, gifts, lipsticks and much more.
• Customizable by means of precise punched holes
• Cost-effective production due to high quantities
• Fewer returns due to defective products
• Modern and attractive look
• Improved customer experience
• Increasing the perceived value of products
• Can be used at the point of sale

Corrugated board is a sustainable material

Companies that value sustainability in their packaging can use corrugated board inlays without hesitation. For the production of inlay cartons made of corrugated board, the felling of trees can be dispensed with. Instead, producers use broken and thinned wood that naturally accumulates during forest management.

By the way, the forests are ecologically managed areas that meet the highest criteria in terms of resource conservation. You don't have to worry about the materials used either.

In Germany, corrugated board consists on average of 20 percent virgin fiber and 80 percent recycled material. The entire material is part of the material cycle for corrugated board. Corrugated board is generally regarded as an exemplary recycling material.

By using it, you demonstrate to your customers that sustainability is an important part of your business philosophy. And the adhesive that holds the cardboard together? Is also sustainable! Many manufacturers use a glue based on natural starch - such as corn starch or potato starch.

Corrugated board consists of 80 percent recycled material.

Safety & Attractiveness

Damaged products are a major annoyance for both the customer and the mail order company. The customer opens the package, looks forward to receiving the product - and is shocked to find that the item has a dent, a tear or a scratch. This would certainly not have happened with an inlay carton made of corrugated board.

The inlay carton can be adapted 1:1 to the product and prevents the unavoidable shocks and impacts during transport from damaging the product.

Small components can also be securely fixed in this way. Instead of being scattered somewhere in the package, the small parts are located in punched recesses and thus arrive undamaged at their destination. This is a great advantage, especially for sensitive small parts that must not come into contact with each other because of the latent risk of damage. What could be better than the anticipation of an ordered item? Probably hardly anything. As part of the overall "packaging" package, the inlay carton has an often underestimated but important role in the perception of products.

The higher the quality of the packaging, the higher the quality of the product hidden inside - at least in the perception of your customers. In the best case, the packaging even creates an "aha" experience.

Overall, therefore, the perceived value of the article increases with an inlay cart on made of corrugated board. The attractiveness can also be increased by imprints, designs, logos or similar.

There are literally no limits to your creative imagination - anything goes, as long as it fits the product. And one more thing: You're probably familiar with the Internet phenomenon of unboxing videos. A buyer films himself opening a package and shares it with his followers by posting the video on a platform like YouTube.

If the item in question is a product from your store, inlay boxes turn out to be a high-profile competitive advantage. The buyer points out the professional packaging to his viewers, while your logo is visible in the background - there is no better and cheaper marketing.

Use corrugated cardboard inlays for product presentation

Delight your customers with an inlay box made of corrugated cardboard at the point of sale. When it comes to visible product presentation, it is especially important that the product gives an interesting, clean and aesthetically high-quality impression. Corrugated cardboard inlays are an ideal solution here.

They can be used, for example, for boxes with a viewing window or also for open boxes. In this case, the customer sees right away which individual items and small parts belong to the product and does not have to "work through" the box first.

Would you like to know how you can use corrugated cardboard inlays for your perfect product presentation? We look forward to hearing from you!

Precise product packaging for customers with high demands

Inlay cartons are synonymous with product-precise packaging at the highest level. The small cartons score particularly well with products where precision is important.

The low weight is another positive aspect. This is because the inlay performs all its great functions without making the overall package heavier. This in turn is advantageous for transport and storage. Last but not least, the inlay cartons are recyclable and can thus be reused.

Conclusion: Corrugated board inlays create sustainable added brand value

Inlay cartons prove to be a useful solution for all products where a) transport safety and b) attractive presentation are important. After use, the inlay carton made of corrugated board can be easily disposed of in the collection container.

As a 100% recycled product, it does not harm the environment or the climate. Use this clever product to offer your customers more than just unadorned standard packaging. If required, the carton can be precisely adapted to the item being shipped and can also be expanded to include properties such as oil resistance or antistatic properties.

FAQ

Question: Why do I need an inlay carton made of corrugated board?
Answer: Inlay cartons prevent products from being damaged in transit. They can also be used at the point of sale or at trade shows for attractive product presentation.

Question: How stable are inlay cartons?
Answer: It all depends on the thickness of the corrugated board used. The size of the recesses and the coating also affect the stability.

Question: What does the inlay carton have to do with the customer experience?
Answer: Especially with multi-part and breakage-sensitive products, the inlay has a strong influence on the customer experience. The better the packaging, the more positive the customer experience.

 

Do you have any questions? Feel free to contact our expertswho will be happy to assist you or write to us via hello@palamo.com.