Well, you know that blank paper from one or another online shipping giant? It's a bit boring, isn't it? 

Packaging fulfills more than just the need to protect your products from external influences and to transport them safely from A to B. It is also a key element in the value chain. In addition to elements for tracking your products along the value chain, your product packaging also carries important information about your product, which must of course comply with regulations. But above all, the branding of your product packaging is more important today than ever before. Appealing and unique packaging has become a must if you want to compete in the market. We tell you why the right packaging will make your product the star of the jungle.

Product packaging plays a crucial role in any brand strategy. Especially in today's e-commerce era, the online shopping experience is becoming increasingly important. You can inspire your customers directly for your brand with a unique unboxing experience at the doorstep. A simple package with a unique design can be a powerful tool to win your customers over in the long run.

Stitch out of the crowd

Packaging can be a way to set you apart from your competition. Depending on the industry or target group, you can either convince with a minimalist design and muted tones or a lively appearance. You can also surprise your customers with personalized designs. One or the other may be inspired to share a photo of your product on their social channels. Ultimately, your packaging alone can make customers buy your product again.

Tell customers your brand story

Put yourself in your customer's shoes to create a customer experience they can relate to. Packaging gives you more than just the opportunity to show your product. Tell a story, be inspiring and evoke emotions. Show who you are as a brand and what you believe in. It is crucial that the packaging encourages people to think about your brand beyond the actual product. It allows you to talk to your customers before your products do. Show yourself, whether you're a young, dynamic startup or a brand steeped in tradition. Here's your chance to communicate your core values as a company.

For example, is sustainability important to you? Then make sure that your packaging also reduces CO2-footprint, beyond the choice of materials.

Use your product packaging as a communication channel. In addition to the actual product information, you can use additional labels to refer to a special occasion, a special edition or your social media. 

Packaging can do so much more than just protect your product. It can be an essential marketing tool that helps you build your brand, visually highlighting the best features of your product and creating a memorable experience for your customers. 

Here are summarized tips on how to take your packaging design to the next level:

• Provide eye-catching packaging that immediately catches the eye and remains in the customer's memory

• Always remember that your product's packaging is an extension of your brand and it also creates a consistent image with other product packaging.

• Make sure your product packaging is made for the type of product you have, is durable, and adequately protects your product. Nothing is worse than a great design that is overshadowed by the inferior quality of your packaging solution.

• Think outside the box: not everything has to be packed in boxes upon boxes according to the matryoshka principle. Package your products in a way that minimizes waste. Reduce the amount of outer packaging and use flexible packaging such as pouches or shipping bags. This way, you also reduce weight and space during transport and save not only costs but also CO2 for a cleaner environment.

Does it all sound great, but you don't know where to start with your packaging design? Kontact usWe will help you with our individual design services and create a packaging design according to your wishes!

What do you think about packaging? Is it already part of your overall brand strategy? Let us know!

Do you have any questions? Feel free to contact us at any time at hello@palamo.com. We are looking forward to meeting you!

Your Palamo Team