Can you still remember the last product you bought new or wanted to try? Most purchasing decisions are not only made rationally, but also emotionally, which depends heavily on product packaging. In our blog post "Why packaging is so important for your brand" we go into more detail on this topic.
In the e-commerce world, therefore, not only direct product packaging but equally individual shipping boxes play an increasingly important role in the unboxing experience, as we first hold the packaging in our hands upon delivery and only then the actual product.
In this blog post, we'll show you 5 creative ideas on how to design your individual shipping boxes and thus perfectly showcase your products.
Why is individualized packaging playing an increasingly important role?
The eye eats with you. Product packaging is becoming increasingly relevant due to its versatility. They serve to protect the product, are a helpful distinguishing feature and convey a first impression of the product. In short, product packaging is a communication and branding tool.
What individualized shipping boxes can we offer you?
Customized shipping boxes are an important part of your shipping packaging. Of course, we don't want to deprive you of our suitable products. Our printable e-commerce folding boxes & automatic boxes can be assembled in just a few steps and easily closed. Upload your design in just a few steps and order your individual shipping boxes today.
Idea 1: Use patterns and illustrations
The use of printed patterns and illustrations on shipping boxes attracts attention because they playfully illustrate information and are therefore more easily remembered than text elements such as slogans. Patterns and illustrations on shipping boxes therefore stand out well between multiple package deliveries and offer you various opportunities to integrate your own corporate design.
A uniform design of products and packaging helps you to build your brand sustainably and to leave a lasting impression on your customers. If you are unsure how your design should look like or how you can have your individual packaging printed, please contact us. to our design service.
Example: shipping carton sample as individual shipping cartons (Source)
Idea 2: Simplicity
Less is more: thanks to Apple, we know that you can create a big impact with simple and sleek design. With minimalist packaging design, you put a clear focus on the important information - the same goes for shipping boxes. So when designing custom shipping boxes, make sure to use only relevant text elements (such as your product name) and design elements (such as your logo or a specific icon that represents your brand) and communicate with precision.
Idea 3: Use of monochrome colors
Another idea for custom printing your shipping boxes is color design. Digital printing offers many design options, including the use of unlimited color gradations. If you'd like to learn more about digital printing, feel free to check out our blog post "Advantages of digital printing" an.
Uniformly colored boxes stand out in the package crowd and are often combined with the primary brand color, which often has a profound meaning, such as the red Netflix logo, reminiscent of the red chairs in the movie theater.
Example: Individual boxes with uniform color (Source)
Idea 4: Integrate texts on packaging
As a contrast to illustrations and patterns on individual shipping boxes (idea 1), you can add direct explanations and cheeky sayings to your packaging. The important thing here is that you don't overuse them. Individual boxes with storytelling texts convey more transparency about the product and your brand and arouse the curiosity of your customers. Texts and slogans create a situation that increases the desire for the content. Apple has also helped shape this unboxing trend with its individual and clever packaging design.
Example: Customized shipping boxes with text (Source)
Idea 5: Coloring the inner product packaging
The inner values also count: Not only the outer product packaging can be customized, but also the inside. The color scheme can also be adapted to the brand's corporate design and combined with other trends, such as text or illustrations. Although this type of individual packaging only creates the wow effect at second glance, it is aimed specifically at the consumer.
Example: Customized packaging with inner coloring (Source)
As you can see, there are endless possibilities to customize your shipping boxes and use them as a unique branding element. With this blog post we want to inspire you to use the modern printing possibilities for your products and your brand.
Do you have questions or need more incentives for your packaging and labels? Then take a look at our Instagram account or send us an e-mail via hello@palamo.com. We are looking forward to seeing you!
Dein Palamo Team <3
